Matthew Potter Design
Graphic design, art direction and illustration

Where strategic storytelling meets thoughtful design.

 Teaching a workshop on the principles of design.

Teaching a workshop on the principles of design.

CAPABILITIES

Visual identity systems
Brand strategy and positioning
Illustration and iconography
User experience design
Editorial design
Infographics
Art direction
Packaging design
Company and product naming
Hand-lettering and typography

BIOGRAPHY

Matt Potter is a multidisciplinary graphic designer and art director. A graduate of the University of North Texas in Communication Design, he has over seven years experience working with organizations and companies of all sizes to craft engaging user experiences. His design philosophy is built around marrying strategy with artistic sensibilities to create work that is both communicative and impactful.

When Matt isn’t honing his design skills, he likes pursuing photography, taking long road trips and exploring state parks. You can sometimes see him hosting workshops and giving talks on dark patterns and the current state of design.