As designers, one of the aspects of our job is that we are constantly making work that may never see the light of day. Sometimes it's because we find a better solution, sometimes its because the client doesn't feel a direction fulfills their needs. In this case, the client decided to pursue a direction that remained closer to the original Aaron Brothers branding. This one was a challenge in trying to preserve the equity of the current branding while still making the logotype work together as a single unit. While ultimately this one won't live on, it was still a lot of fun to make and is a personal favorite of mine. On to the next one!