Rejected Logotype
As designers, one of the aspects of our job is that we are constantly making work that may never see the light of day. Sometimes it's because we find a better solution, sometimes its because the client doesn't feel a direction fulfills their needs. In this case, the client decided to pursue a direction that remained closer to the original Aaron Brothers branding. This one was a challenge in trying to preserve the equity of the current branding while still making the logotype work together as a single unit. While ultimately this one won't live on, it was still a lot of fun to make and is a personal favorite of mine. On to the next one!