Matthew Potter Design | Freelance Graphic Designer | Dallas, TX
Offering graphic and web design solutions to client to create memorable brand experiences.
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Framers Pointe

Branding, UX/UI

In early 2017, Michaels Stores approached us with an idea. With a long history of expertise in custom framing, they wanted to expand their services online with a new brand, positioned at a younger, trend-forward demographic. Starting from mood boards and concept write-ups to wireframes and full-size comps, we worked with Michaels to create Framers Pointe: an all-new, online custom framing experience that combined the ease of an e-commerce platform with the flexibility and options of an in-store purchase.

Creative Director: Quin Robinson
Senior Art Director/UI Designer: Matt Potter
Art Director/UI Designer: Shana Hagemeyer
User Experience Designer: Manasa Kandikonda

Work completed at Ansira.

 Logotype

Logotype

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Framers-Pointe-Brand-Guidelines-Brand-Colors.jpg
Framers-Pointe-Brand-Guidelines-Typography.jpg
 Brand guidelines

Brand guidelines

 Website inspiration mood board

Website inspiration mood board

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 Mobile website layouts

Mobile website layouts

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Framers-Pointe-Website-Edit-Image-Page-1.jpg
Framers-Pointe-Website-Select-a-Frame-Page-1.jpg
 Desktop website layouts

Desktop website layouts