Matthew Potter Design | Freelance Graphic Designer | Dallas, TX
Offering graphic and web design solutions to client to create memorable brand experiences.
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J.Hilburn Script

Hand Lettering

This revised script was an update of an alternate company mark that was occasionally used, but that I felt needed some work. While the overall shape of the original was nice, the individual letterforms lacked uniformity. With it also having been based on a font, another advantage of a redesign was the ability to create a logo that was completely unique to the brand. While unfortunately this redesign never made it into circulation, it was a personal challenge that I had a lot of fun taking on.

Work completed at J.Hilburn.

 Revised script logotype

Revised script logotype

 While the overall shape of the old logo was nice, the individual letterforms needed work.

While the overall shape of the old logo was nice, the individual letterforms needed work.

 Stress of the letterforms was evened out.

Stress of the letterforms was evened out.

 Opened up tight areas for improved legibility and flow.

Opened up tight areas for improved legibility and flow.

 Straightened x-height of the letterforms.

Straightened x-height of the letterforms.

 New logotype reads more clearly at smaller sizes.

New logotype reads more clearly at smaller sizes.