Matthew Potter Design | Freelance Graphic Designer | Dallas, TX
Offering graphic and web design solutions to client to create memorable brand experiences.
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Kingsmark

Branding, Company Naming, Positioning

In 2014, Armored AutoGroup approached us with a problem: they would soon be merging with STP, Armor All and a number of other aftermarket automotive companies under a single umbrella corporation. This new company needed a name and face that would reflect the brands’ combined expertise and leadership while also accomodating any other companies that may be acquired in the future. With this task, we proceeded to develop over 200 names in the first iteration alone, which were then put through multiple rounds of discussion and voting. In the end, a final name was successfully chosen and subsequently branded. 

Assisting Designer: Emily Schwarting
Work completed at Buzzshift.

 Brainstorm wall for the Kingsmark naming process.

Brainstorm wall for the Kingsmark naming process.

 Logo mark

Logo mark

 Process sketches

Process sketches

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 Logo signature

Logo signature