While its important for an identity system to be flexible and accommodate a variety of touchpoints, the logo mark remains the primary element in a brand’s visual language. If crafted and marketed well, a logo has the power to draw an audience, even if that audience can’t articulate why. And a truly great logo can be timeless.
My goal is to capture this same power: to create identities that are both distinctive and enduring. I work closely with my clients to develop a mark that is built on a foundation of strategy, and to position the look and feel of a client’s organization with their goals and values.