Matthew Potter Design | Freelance Graphic Designer | Dallas, TX
Offering graphic and web design solutions to client to create memorable brand experiences.
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Logo Marks

While its important for an identity system to be flexible and accommodate a variety of touchpoints, the logo mark remains the primary element in a brand’s visual language. If crafted and marketed well, a logo has the power to draw an audience, even if that audience can’t articulate why. And a truly great logo can be timeless.  

My goal is to capture this same power: to create identities that are both distinctive and enduring. I work closely with my clients to develop a mark that is built on a foundation of strategy, and to position the look and feel of a client’s organization with their goals and values.

 The Holder Firm | Law firm specializing in civil litigation and business law

The Holder Firm | Law firm specializing in civil litigation and business law

 Fittipaldi Exotic Driving | Exotic car and racetrack driving experience

Fittipaldi Exotic Driving | Exotic car and racetrack driving experience

 Fund Ed! | Yearly fundraising campaign for the Philadelphia Education Fund

Fund Ed! | Yearly fundraising campaign for the Philadelphia Education Fund

 Heaven at Home | Agency dedicated to providing in-home care to seniors

Heaven at Home | Agency dedicated to providing in-home care to seniors

 Lost Highway | Beer garden and nostalgic outdoor curiosity

Lost Highway | Beer garden and nostalgic outdoor curiosity

 Michaels Weddings | Craft store for DIY wedding supplies

Michaels Weddings | Craft store for DIY wedding supplies

 Township TX | Rock band from Arlington, TX

Township TX | Rock band from Arlington, TX

 Direct Care Staffing | Staffing agency for assisted living and in-home care

Direct Care Staffing | Staffing agency for assisted living and in-home care

 Össur | Prosthetics and orthopaedics company

Össur | Prosthetics and orthopaedics company

 Dress America | Promotional sales campaign for a men's clothier

Dress America | Promotional sales campaign for a men's clothier