Matthew Potter Design | Freelance Graphic Designer | Dallas, TX
Offering graphic and web design solutions to client to create memorable brand experiences.
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Michaels Weddings

Branding, UX/UI

With budget-conscious bride and grooms on the rise, Michaels Stores saw an opportunity to position themselves to consumers as the ideal craft store for DIYers who wanted an on-trend wedding celebration without also sacrificing their pocketbook. Beginning with a mood board that Michaels provided as a starting point for inspiration, our team built a new brand identity (complete with logo marks, color palette, typography, iconography, textures and promotional templates) along with a responsive website and launched the latest Michaels’ venture: Michaels Weddings.

Creative Director: Quin Robinson
Senior Art Director/UI Designer: Matt Potter
Art Director/UI Designer: Shana Hagemeyer
User Experience Designer: Manasa Kandikonda

Work completed at Ansira.

 Primary logotype and secondary mark

Primary logotype and secondary mark

Michaels-Weddings-Brand-Guidelines-clearspace.jpg
Michaels-Weddings-Brand-Guidelines-color-palette.jpg
Michaels-Weddings-Brand-Guidelines-typography.jpg
Michaels-Weddings-Brand-Guidelines-textures.jpg
 Brand guidelines

Brand guidelines

 Promotional treatment

Promotional treatment

 Mobile website layouts

Mobile website layouts

Michaels-Weddings-Home-Page-1.jpg
Michaels-Weddings-Home-Category-Page-2.jpg
 Desktop website layouts

Desktop website layouts