Matthew Potter Design | Freelance Graphic Designer | Dallas, TX
Offering graphic and web design solutions to client to create memorable brand experiences.
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The Philadelphia Education Fund

Branding, Print

Following a desire to help more nonprofits with their design needs, I partnered with The Philadelphia Education Fund: an organization dedicated to aiding teachers and students in the K-12 public education system in the greater Philadelphia area. The organization was rolling out a new yearly fundraising campaign known as "Fund Ed!" and they needed a brand identity that would be exciting and encourage individuals to donate. A branding system incorporating a child's pencil/crayon scrawl into the famous Liberty Bell was developed along with a set of brand guidelines to demonstrate how this new identity could work across a wide range of marketing touchpoints.

 Campaign logo mark

Campaign logo mark

 Brand guidelines and secondary marks

Brand guidelines and secondary marks

 T-shirts and bumper stickers

T-shirts and bumper stickers

 Program brochures

Program brochures

 Poster advertisements

Poster advertisements

 Social media

Social media