EDIT Alterations
Since 2003, Q Clothier has been a mainstay for men’s clothing needs, serving a variety of Dallas’ elite including individuals like Troy Aikman. Earlier this year, the owners saw an opportunity in the market: to provide master alteration services at an upscale experience. I worked closely with their interior designer to develop a brand identity system that embodied the store experience along with exterior signage, print collateral and company website. EDIT Alterations is now open for business next to Q Clothier and Rye 51 in Uptown’s West Village district.
Creative Director/Designer: Matthew Potter
Interior Designer: Irena Hixson
Work completed at Matthew Potter Design.
Brand marks
Brand colors
Brand guidelines
Typography
EDIT storefront next to Q Clothier/Rye 51 (Photography courtesy of Q Clothier)
Storefront signage
Storefront signage
Storefront signage
Store interior (Photography courtesy of Q Clothier)
EDIT website