Offering graphic and web design solutions to clients to create memorable brand experiences.
EDIT-Alterations-cover.jpg

EDIT Alterations

Branding, Signage, UX/UI

Since 2003, Q Clothier has been a mainstay for men’s clothing needs, serving a variety of Dallas’ elite including individuals like Troy Aikman. Earlier this year, the owners saw an opportunity in the market: to provide master alteration services at an upscale experience. I worked closely with their interior designer to develop a brand identity system that embodied the store experience along with exterior signage, print collateral and company website. EDIT Alterations is now open for business next to Q Clothier and Rye 51 in Uptown’s West Village district.

Creative Director/Designer: Matthew Potter
Interior Designer: Irena Hixson

Work completed at Matthew Potter Design.

 Brand marks

Brand marks

 Brand colors

Brand colors

 Brand guidelines

Brand guidelines

 Typography

Typography

 EDIT storefront next to Q Clothier/Rye 51 (Photography courtesy of Q Clothier)

EDIT storefront next to Q Clothier/Rye 51 (Photography courtesy of Q Clothier)

 Storefront signage

Storefront signage

 Storefront signage

Storefront signage

 Storefront signage

Storefront signage

 Store interior (Photography courtesy of Q Clothier)

Store interior (Photography courtesy of Q Clothier)

 EDIT website

EDIT website