Offering graphic and web design solutions to clients to create memorable brand experiences.
Offering graphic and web design solutions to clients to create memorable brand experiences.
Fluor is an American multinational engineering and construction corporation. For their 2018 annual report, I was tasked by their agency of record, Caliber Creative, to develop a concept that best told the company’s story for that year. Having just partnered with IBM to create predictive analytics tools that used technology from IBM Watson, they were now able to use artificial intelligence to monitor the status of their projects on a global scale while at the same time significantly decreasing project costs. This groundbreaking use of AI in the industry became the center of my concept: the idea of a living artificial organism that could grow and transform to meet a company’s needs. While the report was ultimately finished out by Caliber featuring a real Fluor employee on the cover, you can see my initial designs below including the original proposed cover.
Designer: Matthew Potter
Creative Directors: Brandon Murphy and Bret Sano
Work completed at Matthew Potter Design for Caliber Creative.
Final cover design by Caliber Creative.